Helping you aim for Effective Display Ads. 96% of people spend time online outside of search. it’s important to choose the right audience with display ads. Google Display ads can help you reach 90% of all global online users.
So what is one way we can target these customers? Now that we learned about search, let’s dive in to Display Advertising.
What is Display Advertising?
You know those pop up ads that you see while visiting websites? They are paid display advertisements with a goal to grab your attention. Effective Display Ads are best used for brand awareness.
2 Effective Strategies to consider with your Audience
This audience targets people who have visited your website. One strategy to create effective display ads is by re-engaging content or products.
For example: Offering a deal to people who visited your site (20% off your next purchase) or Reminding people of a product they clicked on and didn’t buy.
Audience to use in the Re-engage strategy: Re-marketing
This audience helps you retarget customers who visited your website. To retarget customers you must first add a code snippet to your site. It’s beneficial because Google tracks all your visitors so you can retarget them. You can even create your own list that you want Google to track. . Learn more here: https://support.google.com/google-ads/answer/2476688?hl=en
Steps to set up Remarketing Audience
- Log in to your Google Ads account
- Go to Tools
- Under shared library click “Audience Manager”
- Go to Audience Sources
- Click Details under Google Ads Tag
- Click on Tag Setup
- Choose if you want to implement tag thru your Website, Email, or with Google Tag Manager
Learn more about this with the youtube video below. https://www.youtube.com/watch?v=Fa0TNE7uvFY
This is the strategy you use for customers that haven’t connected to your brand or website yet.
For example: If you’re selling basketball shoes, you might want to expand by advertising on espn.com
Audience to use in Expand strategy: Custom Intent
Did you know that 7 Google Properties reach over 1 Billion people monthly? With custom Intent you can create audiences based on keywords and landing pages that you define. If you don’t have enough people visiting your site, a good option would be to start with a custom intent audience.
Learn more with this video and skip to 6:30-8:30 https://www.youtube.com/watch?v=Fa0TNE7uvFY