Onsite seo techniques are important in digital marketing. This page requires seo techniques so it can rank on Google. In Dearborn, the automotive industry focuses on Onsite Seo techniques to rank on google. In Michigan, GM and Ford motor company find the best techniques. Lets learn!
Helping you aim for Effective Display Ads. 96% of people spend time online outside of search. it’s important to choose the right audience with display ads. Google Display ads can help you reach 90% of all global online users.
So what is one way we can target these customers? Now that we learned about search, let’s dive in to Display Advertising.
What is Display Advertising?
You know those pop up ads that you see while visiting websites? They are paid display advertisements with a goal to grab your attention. Effective Display Ads are best used for brand awareness.
2 Effective Strategies to consider with your Audience
This audience targets people who have visited your website. One strategy to create effective display ads is by re-engaging content or products.
For example: Offering a deal to people who visited your site (20% off your next purchase) or Reminding people of a product they clicked on and didn’t buy.
Audience to use in the Re-engage strategy: Re-marketing
This audience helps you retarget customers who visited your website. To retarget customers you must first add a code snippet to your site. It’s beneficial because Google tracks all your visitors so you can retarget them. You can even create your own list that you want Google to track. . Learn more here: https://support.google.com/google-ads/answer/2476688?hl=en
Steps to set up Remarketing Audience
Log in to your Google Ads account
Go to Tools
Under shared library click “Audience Manager”
Go to Audience Sources
Click Details under Google Ads Tag
Click on Tag Setup
Choose if you want to implement tag thru your Website, Email, or with Google Tag Manager
This is the strategy you use for customers that haven’t connected to your brand or website yet.
For example: If you’re selling basketball shoes, you might want to expand by advertising on espn.com
Audience to use in Expand strategy: Custom Intent
Did you know that 7 Google Properties reach over 1 Billion people monthly? With custom Intent you can create audiences based on keywords and landing pages that you define. If you don’thave enough people visiting your site, a good option would be to start with a custom intent audience.
It can be hard choosing the right Google ads goals. Every business type has its own goals that can be reached in different ways. But sometimes you are required to schedule an appointment to sell your product or service. On the other hand, you can convert using a simple click of a button, such as “Add to cart”.
Picking the Right Goal
Google Ads helps you generate with 3 different goals. The first step of creating your campaign is choosing the right goal. Choosing a right goal is crucial to the Ad campaign because it dictates the potential of your click thru rate (CTR).
When creating a campaign on Google you have 3 goals to choose from:
Leads are for businesses that need more of a “in person” interaction. The company that can’t really sell its service online. Think of places that have a form to fill out, because that drives them to a call or email for an interaction. Leads are meant for customers that need to fill out their information for a follow up contact.
If you are a Mortgage Banker Its hard to make a sale first hand online. With that being said, the right decision will be to transform a lead campaign. This way, your potential customer will call you. Once they call, you will gain more information about them and ask questions that will help you close the deal.
Examples: Insurance Agency, Law Firms, Credit Firms
Sales goals are used for companies that sell their product online or in store. As a result, this goal is will generate sales. It is effective for those who have already contacted with their client. This goal is best for customers who are knowledgable and know about your product.
Website Traffic is used to have customers land on your website. This is a good goal to use when you have a site that is aiming to turn landers into customers. This can be used for testing data to help realize who is visiting your website . A/B testing can be used using this method.
For example: if you are trying to land a customer to a webpage about michigan dearborn onsite seo techniques, you choose the website traffic strategy.
Picking the right keywords can be tough and cost effective if not done right. The best way to save money and make sure your keywords are accurate is with the benefits of Googles Keyword Planner.
What is Keyword Planner?
A tool that helps you achieve the perfect keyword strategy. It gives you information on what customers are searching within Google. Think of it as a research tool with insights on what your potential consumers are searching.
Benefits this tool provides
Discover new keywords
Search volume of each keyword
Gives you keyword recommendations
How do i find the right keywords to choose?
Thanks to the keyword planner finding the right keywords is easy. Once you do your research, you look for the best fit toward you business. While researching try to think of keyword trends, competition, volume, and the time span it was searched (could be seasonal). For example, a keyword like “Christmas tree” is going to have a higher search volume in December than July. For more information on picking the right keywords visit https://www.commonplaces.com/blog/5-tips-on-choosing-the-right-keywords/
Utilizing Keyword Planner
Thankfully, Keyword Planner is FREE but ONLY with a Google Ads account.
Once you access the planner, you have the option to “find new keywords” or “get metrics of keywords your using”
After you pick, search the keywords you want to research and all the information will come up.
You might be having trouble on the differences of keywords. You’re wondering what keyword you should choose for your campaign. Well, you landed on the right page. First, we’ll talk about the types of keywords. Second, The differences between each one. Last, when to use each keyword.
Let’s pretend you have a Men’s Formal Wear Store and you need the right keywords to choose from.
Types of keywords
Broad match keywords are the general keywords that include the widest audience. So if you keyword is “mens suits” someone who’s searching for “slim fit suits cheap” might see your ad.
Broad Match Modifier +
Broad Match modifier narrows down the audience. All you have to do is add a “+” in-front of each word. This is similar to broad match, but it must show the words after the “+” sign.
For example, if your keyword “+mens +suits” someone searching for “mens suits for sale” will see you ad. Key words that won’t appear will be “mens shoes for sale”
Phrase Match “___”
Phrase match gets more specific. The keyword must match the word in the phrase or add some close variations in between.
For example, if your keyword is “mens suits” someone searching for “suits for men” or “buy mens suits” might appear.
Exact Match [_____]
This is as narrow as the audience gets. Exact match keywords are used in brackets “[…]”. When using this you get the exact word in the bracket, or very similar.
For example, if your keyword is “[suits for men]” people searching for “[mens suit]” will see your ad.
Negative Keywords (-)
These are the keywords you don’t want to appear in your search results. They are used with a (-) before the word or used directly in the negative keyword category.
For example, if you have a mens suit store and you don’t have any kids suits. A good negative keyword would be “-Kids suits” this will eliminate search results related to kids suits.
Are you a local business trying to up scale your sales volume? In todays world, the best strategy is with the help of Google Ads. In this article, we will explain targeting locations for your local business.
For those not familiar with google ads, here’s the link for some help below.
In this article we are focusing on Location. Suppose you are a local coffee shop located in New York City. You might be thinking, where is an appropriate target that i should market too?
With google ads you can target a country, a city or area within a country, or a radius within an area. Now the best option for a local coffee shop would probably be a radius within an area.
I would do a 5 mile radius around the coffee shop.
This means people who search for “Coffee Shops near me” (or specific keywords you choose from) are targeted within a 5 mile radius. This helped with your pay per click rate due to the accurate location you’re choosing to target.
Here’s why. In New York, things are crowded and most likely there are coffee shops all around. Which means it’s competitive. Its very rare for someone to drive further than 5 miles to get some coffee.
For help creating the locations part of the ad follow this Ads words video. Its great help that shows you the basics of where to target, excluding locations, when to target, and more. https://www.youtube.com/watch?v=I8k1kMFO-qw
The goal is to get a high pay per click rate, and Location is a big part of that.
If targeting locations for your local business is done right, your sales could triple. Use the location targeting tool with Google Ads and start advertising today. Don’t miss out on the new Digital Era. Get started at https://ads.google.com/home/