michigan dearborn onsite seo techniques

Seo Techniques

Onsite seo techniques are important in digital marketing. This page requires seo techniques so it can rank on Google. In Dearborn, the automotive industry focuses on Onsite Seo techniques to rank on google. In Michigan, GM and Ford motor company find the best techniques. Lets learn!

Ford Motor Company in Dearborn, Michigan

Effective Display Ads

Helping you aim for Effective Display Ads. 96% of people spend time online outside of search. it’s important to choose the right audience with display ads. Google Display ads can help you reach 90% of all global online users.

So what is one way we can target these customers? Now that we learned about search, let’s dive in to Display Advertising.

What is Display Advertising?

You know those pop up ads that you see while visiting websites? They are paid display advertisements with a goal to grab your attention. Effective Display Ads are best used for brand awareness.

Display banner ads.
Source: https://smartyads.com/blog/what-is-display-advertising-and-how-do-display-ads-work/

2 Effective Strategies to consider with your Audience


This audience targets people who have visited your website. One strategy to create effective display ads is by re-engaging content or products.

For example: Offering a deal to people who visited your site (20% off your next purchase) or Reminding people of a product they clicked on and didn’t buy.

Audience to use in the Re-engage strategy: Re-marketing

This audience helps you retarget customers who visited your website. To retarget customers you must first add a code snippet to your site. It’s beneficial because Google tracks all your visitors so you can retarget them. You can even create your own list that you want Google to track. . Learn more here: https://support.google.com/google-ads/answer/2476688?hl=en

Steps to set up Remarketing Audience

  • Log in to your Google Ads account
  • Go to Tools
  • Under shared library click “Audience Manager”
  • Go to Audience Sources
  • Click Details under Google Ads Tag
  • Click on Tag Setup
  • Choose if you want to implement tag thru your Website, Email, or with Google Tag Manager

Learn more about this with the youtube video below. https://www.youtube.com/watch?v=Fa0TNE7uvFY


This is the strategy you use for customers that haven’t connected to your brand or website yet.

For example: If you’re selling basketball shoes, you might want to expand by advertising on espn.com

Audience to use in Expand strategy: Custom Intent

Did you know that 7 Google Properties reach over 1 Billion people monthly? With custom Intent you can create audiences based on keywords and landing pages that you define. If you don’t have enough people visiting your site, a good option would be to start with a custom intent audience.

Learn more with this video and skip to 6:30-8:30 https://www.youtube.com/watch?v=Fa0TNE7uvFY

Google Ads Goals: picking what’s right.

It can be hard choosing the right Google ads goals. Every business type has its own goals that can be reached in different ways. But sometimes you are required to schedule an appointment to sell your product or service. On the other hand, you can convert using a simple click of a button, such as “Add to cart”.

Picking the Right Goal

Google Ads helps you generate with 3 different goals. The first step of creating your campaign is choosing the right goal. Choosing a right goal is crucial to the Ad campaign because it dictates the potential of your click thru rate (CTR).

When creating a campaign on Google you have 3 goals to choose from:

  1. Leads
  2. Sales
  3. Website Traffic


Leads are for businesses that need more of a “in person” interaction. The company that can’t really sell its service online. Think of places that have a form to fill out, because that drives them to a call or email for an interaction. Leads are meant for customers that need to fill out their information for a follow up contact.

If you are a Mortgage Banker Its hard to make a sale first hand online. With that being said, the right decision will be to transform a lead campaign. This way, your potential customer will call you. Once they call, you will gain more information about them and ask questions that will help you close the deal.

Examples: Insurance Agency, Law Firms, Credit Firms


Sales goals are used for companies that sell their product online or in store. As a result, this goal is will generate sales. It is effective for those who have already contacted with their client. This goal is best for customers who are knowledgable and know about your product.

Website Traffic

Website Traffic is used to have customers land on your website. This is a good goal to use when you have a site that is aiming to turn landers into customers. This can be used for testing data to help realize who is visiting your website . A/B testing can be used using this method.

For example: if you are trying to land a customer to a webpage about michigan dearborn onsite seo techniques, you choose the website traffic strategy.

For more info on these goals visit: https://support.google.com/google-ads/answer/7450050?hl=en

google ads explanation with team members. picking the right keywords strategy and goals form sales to leads.
Digital Marketing/Google Ads being explained.

Benefits of Keyword Planner

What you’ll learn

  1. What is Keyword Planner?
  2. How do you find the right keywords to choose?
  3. Utilizing Keyword Planner

Picking the right keywords can be tough and cost effective if not done right. The best way to save money and make sure your keywords are accurate is with the benefits of Googles Keyword Planner.

What is Keyword Planner?

A tool that helps you achieve the perfect keyword strategy. It gives you information on what customers are searching within Google. Think of it as a research tool with insights on what your potential consumers are searching.

Benefits this tool provides

  • Discover new keywords
  • Search volume of each keyword
  • Gives you keyword recommendations
  • Bid estimates
  • Historical analytics

How do i find the right keywords to choose?

Thanks to the keyword planner finding the right keywords is easy. Once you do your research, you look for the best fit toward you business. While researching try to think of keyword trends, competition, volume, and the time span it was searched (could be seasonal). For example, a keyword like “Christmas tree” is going to have a higher search volume in December than July. For more information on picking the right keywords visit https://www.commonplaces.com/blog/5-tips-on-choosing-the-right-keywords/

Utilizing Keyword Planner

Thankfully, Keyword Planner is FREE but ONLY with a Google Ads account.

How to access keyword planner on google ads.
Hit the tools button on top and click on keyword panner. Image from https://backlinko.com/google-keyword-planner

Once you access the planner, you have the option to “find new keywords” or “get metrics of keywords your using”

After you pick, search the keywords you want to research and all the information will come up.

For more on utilizing keyword planner visit https://backlinko.com/google-keyword-planner


To conclude, Keyword planner is a great tool to help you maximize profits by figuring out which keyword works best. When thinking of keywords, put yourself in the customers shoes.

Lets pretend you have a online shoe store.

  1. First examine the types of shoe products on your site.
  2. Think about what words he/she would search for to land on your page.
  3. Plug those keywords into the planner and check out the results.

The key to the planner is to help you find the perfect keywords to maximize search results toward your page. Take advantage of the benefits of Googles keyword planner.

If you are trying to analyze a keyword like Michigan dearborn onsite seo techniques , then you can put it in keyword planner to catch results.

Google Ads: Different Keyword Types

You might be having trouble on the differences of keywords. You’re wondering what keyword you should choose for your campaign. Well, you landed on the right page. First, we’ll talk about the types of keywords. Second, The differences between each one. Last, when to use each keyword.

Let’s pretend you have a Men’s Formal Wear Store and you need the right keywords to choose from.

Types of keywords

  • Broad Match

Broad match keywords are the general keywords that include the widest audience. So if you keyword is “mens suits” someone who’s searching for “slim fit suits cheap” might see your ad.

  • Broad Match Modifier +

Broad Match modifier narrows down the audience. All you have to do is add a “+” in-front of each word. This is similar to broad match, but it must show the words after the “+” sign.

For example, if your keyword “+mens +suits” someone searching for “mens suits for sale” will see you ad. Key words that won’t appear will be “mens shoes for sale”

  • Phrase Match “___”

Phrase match gets more specific. The keyword must match the word in the phrase or add some close variations in between.

For example, if your keyword is “mens suits” someone searching for “suits for men” or “buy mens suits” might appear.

  • Exact Match [_____]

This is as narrow as the audience gets. Exact match keywords are used in brackets “[…]”. When using this you get the exact word in the bracket, or very similar.

For example, if your keyword is “[suits for men]” people searching for “[mens suit]” will see your ad.

  • Negative Keywords (-)

These are the keywords you don’t want to appear in your search results. They are used with a (-) before the word or used directly in the negative keyword category.

For example, if you have a mens suit store and you don’t have any kids suits. A good negative keyword would be “-Kids suits” this will eliminate search results related to kids suits.

google ads explanation of keywords and which match to choose from
For my visual learners, here’s a great example from google.
Source: https://support.google.com/google-ads/answer/7478529?hl=en&visit_id=637070241182513689-787299981&rd=1

For more information on Keywords this link explains a ton https://klientboost.com/ppc/ppc-keyword-match-types/

keyword strategy explaining broad match, broad match modifier, phrase match, and exact match.
This shows the higher reach the broader audience. The lower reach the sharper targeting gets.
Source: https://www.how2dodigitalmarketing.com/adword-keyword-types/

For more help on keyword strategies follow this link https://support.google.com/google-ads/answer/7478529?hl=en&ref_topic=3122868

Michigan google ads campaign optimization is a long tail keyword that i am aiming for, it will rank higher with effective keywords.

Targeting Locations for your Local Business

Are you a local business trying to up scale your sales volume? In todays world, the best strategy is with the help of Google Ads. In this article, we will explain targeting locations for your local business.

For those not familiar with google ads, here’s the link for some help below.


Searching for local store using google maps
people search for local business all the time. This article explains how you can rank on the top of the list.

When creating Google Ads you have categories that go with your campaign strategy.

In the campaign strategy you have:





-Campaign goals http://moecdigitalmarketing.com/?page_id=50&preview=true

-Bid Strategy

Location Targeting

In this article we are focusing on Location. Suppose you are a local coffee shop located in New York City. You might be thinking, where is an appropriate target that i should market too?

With google ads you can target a country, a city or area within a country, or a radius within an area. Now the best option for a local coffee shop would probably be a radius within an area.

Radius Targeting

I would do a 5 mile radius around the coffee shop.

This means people who search for “Coffee Shops near me” (or specific keywords you choose from) are targeted within a 5 mile radius. This helped with your pay per click rate due to the accurate location you’re choosing to target.

Here’s why. In New York, things are crowded and most likely there are coffee shops all around. Which means it’s competitive. Its very rare for someone to drive further than 5 miles to get some coffee.

For help creating the locations part of the ad follow this Ads words video. Its great help that shows you the basics of where to target, excluding locations, when to target, and more. https://www.youtube.com/watch?v=I8k1kMFO-qw

The goal is to get a high pay per click rate, and Location is a big part of that.

People at a local business that was targeted through google ads
People hanging around in a New York Coffee Shop ( Better location targeting…Better outcome)

If targeting locations for your local business is done right, your sales could triple. Use the location targeting tool with Google Ads and start advertising today. Don’t miss out on the new Digital Era. Get started at https://ads.google.com/home/

michigan google ads campaign optimization

Michigan google ads campaign optimization, all the help you need with google ads and optimizing your site. Learn information with blogs on this site.

If you are a beginner looking to learn about google ads, you landed on the right page!

Google Ads for beginners

Blog Posts

Picking the right goals for your campaign.

Different Keywords Knowledge.

Intro to effective Display Ads

Targeting locations for your business.

Benefits of keyword planner.

michigan google ads campaign optimization michigan dearborn onsite seo techniques
michigan dearborn onsite seo experts at the COB

For more information visit https://skillshop.withgoogle.com